Tappn’GO™ enables advertisers and publishers to overlay highly engaging call to actions as part of a mobile video experience.
The use of tap based interaction allows advertisers to know with 100% certainty that a viewer has interacted with their advertisement or call-to-action.
Advertisers can define the tap-through option type if they want high CTR or alternatively use count-down, skip or tap through in order to make the experience less intrusive for the viewer.
Tapp’nGO™ uses of “game like” play as part of a branded video pre-roll or broadcast content.
Tapp’nGO™ Ad Units may beeasily integrated into video by a simple web administration & targeting tool. The Tapp’nGO™ Manage Campaign menu allows for the selections of multiple Ad Unit types.