Tapp to Decision
Tapp to Decision is a decision based interactive behaviour that allows an advertiser to pose a call-to-action and give the viewer two choices. This branded game-like interaction gets the user highly engaged with the content, without taking up much of their time – they simply need to “tap through” and the branded interaction is finished so they can watch the desired content. A typical interaction will take 5-10 seconds.
- Tapp To Decision overlays a call-to-action with two answer choices.
- An advertiser can insert a call-to-action at any point in the video from 0 sec to the end.
- The two answer choices are dynamic responses based on pre configured text.
- Depending on the users choice the “more info” (conversion URL) or “double-tap” response can be dynamic and may be set to direct the user to a conversion URL
eg. buy now, newsletter sign-up, competition entry, share or similar URL link.
Tapp to Continue
Tapp to Continue is a static image banner ad which may be placed anywhere in the video timeline. Tap anywhere on the banner to continue watching the video.
A countdown option can be set to keep the user engaged or tap anywhere to continue. Double tap for conversion.
MultiChoice is a simple multiple choice option with one, two, three or four choices, which may have an image background, or plain text choices for rapid deployment during a live event for example.
Speak to Continue
Speak to Continue is the voice recognition option which will turn blue if turned on, and grey if turned off.
Countdown is an option on all ad units can be set from 10, 15 and 30 seconds.