Tapp to Decision


Tapp to Decision is a decision based interactive behaviour that allows an advertiser to pose a call-to-action and give the viewer two choices. This branded game-like interaction gets the user highly engaged with the content, without taking up much of their time – they simply need to “tap through” and the branded interaction is finished so they can watch the desired content. A typical interaction will take 5-10 seconds.

  • Tapp To Decision overlays a call-to-action with two answer choices.
  • An advertiser can insert a call-to-action at any point in the video from 0 sec to the end.
  • The two answer choices are dynamic responses based on pre configured text.
  • Depending on the users choice the “more info” (conversion URL) or “double-tap” response can be dynamic and may be set to direct the user to a conversion URL
    eg. buy now, newsletter sign-up, competition entry, share or similar URL link.


Screen Shot 2014-07-29 at 1.23.41 PM Screen Shot 2014-07-29 at 1.23.54 PM

PoseExample_04 PoseExample_03 PoseExample_02 PoseExample_01

Image Area

The Tapp to Decision wireframe preview allows advertisiers to easily get their ads up and running by uploading and writing the content on one single page.

The Admin Panel fills in the rest and deploys the camapign based on selected camapaign variables.


Tapp to Continue


Tapp to Continue is a static image banner ad which may be placed anywhere in the video timeline. Tap anywhere on the banner to continue watching the video.

A countdown option can be set to keep the user engaged or tap anywhere to continue. Double tap for conversion.


In the examples at the bottom of the image there are spaces for the TappnGo logo (users will recognise that just need to tap-thru to continue (no waiting), a share button, the Speak to Continue option is on if blue, and the advertisers logo tap them thru to conversion.


Multi Choice


MultiChoice is a simple multiple choice option with one, two, three or four choices, which may have an image background, or plain text choices for rapid deployment during a live event for example.




Speak to Continue

Speak to Continue is the voice recognition option which will turn blue if turned on, and grey if turned off.




Countdown is an option on all ad units can be set from 10, 15 and 30 seconds.