MMA has consolidated some great innovative mobile campaigns examples in an effort to showcase how to build and execute the most effective mobile campaign. The campaigns were drawn from all areas with some standouts in the FMCG, automotive, beverage and electronics verticals http://bit.ly/1uzH3kf .
The study drew from over 450 global mobile campaigns, including the winners in the MMA’s annual Smarties™ Global Mobile Awards Program and includes brands such as Delta, Mercedes-Benz, Nike, Coca-Cola and Samsung.
Some clever (but somewhat gimmicky) campaigns and interestingly some new type of “ad units’ – like the Delta “UP” campaign/ad unit integrated into the NBC News App http://player.vimeo.com/video/83357893. I say “interesting” as now it seems brands are and publishers see the benefit of working together more closely to drive higher levels of engagement and provide a better user experience. All in all a great collection of mobile marketing campaigns. good work MMA!